How the odds are made

There are a couple of ways to look at how bookmakers set the odds of a game.

One way to look at it is that the odds are made from probabilities.

By probabilities we mean the possibility of one team winning and the other team losing, given the available circumstances and variables.

Betting metrics

Another way to look at it is by the fame which the sport represents. For example, football is more famous than dog or horse racing.

The third way to look at it is from a business perspective. Bookmakers are in the betting business to make money.

Whichever way or statistical measure they use in setting the odds, they are going to do it in such a way that they benefit irrespective of the team the bettors back.

Thus the odds have to be enticing and attractive on both sides. Yet another way to look at it is in terms of public opinion.

Bookmakers make sure that the odds they set mirror the public perception of the game and their discernment of the team most of the public would back.

You can go against the crowd if you feel that odds don’t represent the real value and are swayed by public opinion.

A lot of times in football games, public perceptions are correct but where experienced bettors can make money is in those few times that they are wrong.

These are usually in the type of games that everyone expects one team to win but for some reason, the smart bettor expects otherwise.

Successful betting requires the use of the right bookmakers.

So before you choose a particular bookmaker, find out if people who use them win at all and how frequent the winnings are.

The bettors’ winnings are the bookmakers’ losses, hence, many bookmakers set up their system in such a way that the winnings are minimised.

At we offer tips that help bettors beat bookies.

A lot of them have a maximum amount that can be won on any single bet and the amount is not exceeded even if the odds are significantly increased.

Some of them offer shorter time periods for bettors to claim their winnings.

They also place a fixed maximum on the number of games that can be on a ticket.

These bookmakers celebrate winners, not because they want their customers to be financially better but because it serves as a marketing promo to win more customers.

Apart from that, they make use of the information gathered from the winnings to amend their betting lines.

Long-Term Mindset Is Better

Unless you are betting for fun, it is best to bet with long-term plans.

This means starting with a certain bankroll and building it up over time.

We can teach you how to build your finances if you follow us at

As you get more experience and start to win more, then you can make a gradual increment on the amount you stake on every game.

This will help you manage your risks and returns and maybe you can start earning enough to even make a living out of it.

It might seem slow and with inconsistencies in terms of winnings and losses but with patience and discipline, it will pay off in the long run.

 Single vs. Accumulated/Combined Bets

This depends on strategy and what the bettor prefers.

Single bets are usually for a game while accumulated bets enable the bettor to select a couple of games.

The advantage joint games have over the single games is that for a small stake amount the odds are multiplied to give the bettor a higher return.

Combined games, however, only make financial sense when all the games have good value.

It is not smart to select a combination of games that have some undervalued odds in it.

It is, as a matter of fact, a poor betting style unless you have properly done your research, analysed the games and have found value.

When it comes to football, combining games is a popular option because of the huge return prospects that come with it.

This, however, can be a trap for many bettors because of their wish to win big.

The big question here is: can real value be found in the games you have selected?

If the answer is no, then you are reducing your chances of winning with every extra undervalued odd you add.

Hence, the lesser the games you play, the better your chance of winning.

Bookies make most of their monies from combined games because the likelihood of it winning is very small.

They lose a lot more from single and fewer games.

Imagine a potential winning of about #20,000.

If one bettor places stakes #2,000 on a single game of 10.00 odds and another stakes #100 on 20 games of one odd each.

Which has the better chance of winning?

You can also consider placing a bet on a single game with #2,000 or on 20 games combined with the same #2,000.

Read our single and accumulator tips at


Bet With Your Brain Not With Your Heart

It is possible that you are a football fan and you make the mistake of letting your emotions do the betting for you.

If your intention is to make some money, then you have to put emotions aside and see the game as it really is and not as you wish to.

Sometimes as a football fan and a lover of your favourite team you stubbornly back your team even when the odds and stats show otherwise.

You are certainly making yourself poorer and the bookies richer.

Timing Is Also Important

The usual best time to place your bet is on the day of the game.

This is because on that day you are most current and will get the chance to consider all the important facts that affect the game.

What if you have placed the bet a week before and on the day of the match a key player sudden falls sick.

What if a team coach is sacked two days before the game?

Notwithstanding, you also stand to lose out on special offers and prices if you wait till the day of the game to place your bet.

This can happen for popular events such as the World Cup or Champions League.


By |2018-07-12T07:47:35+00:00December 12th, 2017|Blog|