Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends

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3 Comments

Steve in MA

May 1, 2016 at 11:59 pm
131 of 140 people found the following review helpful
5.0 out of 5 stars
Great insight from a master communicator, March 1, 2011
By 
Steve in MA (Boston, MA USA) –

This review is from: Win: The Key Principles to Take Your Business from Ordinary to Extraordinary (Hardcover)
I’ve seen the author on TV and read his earlier books. Dr. Luntz’s passion for understanding people and crafting messages that will persuade them is clear. In this book he uses personal stories of successful individuals to illustrate his principles of effective communication. The book delivers on its promise of explaining how good communication works and how to use the author’s insight to do it better ourselves.

For me, the most valuable aspect of the book is that it goes beyond putting the right words together. As Luntz explains, the style of communication is just as important to the eventual success as the substance. This book gives recommendations on both substance and style, along with concrete examples of how his techniques have been used successfully.

I’ve used the tips in his book “Words That Work” for the past few years and I’ve been amazed at how effective they are – my daughter even used some of them in her run for student council president! “Win” is even more focused and relevant, and Luntz’s straightforward approach makes his recommendations easy to understand and employ. It’s a perfect field guide to measurable results.

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Jesse Sharf

May 1, 2016 at 11:59 pm
72 of 85 people found the following review helpful
5.0 out of 5 stars
Fantastic book, March 1, 2011
By 
Jesse Sharf
(REAL NAME)
  

Verified Purchase(What’s this?)
This review is from: Win: The Key Principles to Take Your Business from Ordinary to Extraordinary (Hardcover)
Really gets to the essence of winning–how to use your skills to assess situations, come up with a strategy, and implement it. Rock solid book–great theoretical and practical advice.
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Sandy Caruso

May 2, 2016 at 12:50 am
28 of 35 people found the following review helpful
3.0 out of 5 stars
Redundant, March 27, 2011
By 
Sandy Caruso (RICHFIELD, UTAH, US) –

This review is from: Win: The Key Principles to Take Your Business from Ordinary to Extraordinary (Hardcover)
The first 4 chapters were great. I highlighted, made notes, and relished what I learned. Chapter 5 was somewhat disappointing as many of the SAME principles (although with different names) were revisited. By the 6th chapter, appropriately named “PERFECTION” the author was ‘perfecting’ the past 6 chapters AGAIN. Chapter 7 was a disaster with the SAME stories in previous chapters…Frank-I got it the first and second time around. I don’t need to be BEAT over the head! The 8th and 9th
chapters were somewhat refreshing but the 10th and 11th chapters started the ‘I read this before’ feelings again.
If you are lazy; therefore you probably wouldn’t be reading this book; you might find it entertaining and
helpful. If you are HIGH energy and want to GET SOMETHING DONE…this is not the book for you. It will suit those
who are detailed, slow, methodical, and meticulous much better. I couldn’t wait to get it OVER with, apply what I had
learned in the first 4 chapters, and MOVE ON!
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