Adidas confident the honor of leading football field, which Nike will never exceed
Before Nike shoes touched football field, it was Adidas World. From the first football shoes made by Adidas, Adidas is the leader in football field. Adidas is granted “the best football shoes in the world”, even Nike produced so many Nike Football Shoes indoor high technology, Nike has never been such an honor. Through Nike considered to exceed Adidas in this area, in fact, it is proved that Adidas is still leader in football field.
Some people may be confused by the propaganda of Nike, before the World Cup 2010, Nike produced nike Mercurial Vapor as the lightest and most advantaged shoes, the ad which played before World Cup made this shoe popular in the world. From then on, people decided to buy Nike football shoes. Unlike Nike, Adidas speak with strength. Sporting goods firm Adidas Group is expecting sales of football products to reach EUR1.5bn this year, buoyed by the ongoing World Cup in South Africa. Sales of replica team jerseys, which represent around half of the revenue stream, have reached 6.5m units, compared with 3m units four years ago. The company sponsors teams including Germany, France and Argentina, where football is hugely popular. Also football used in World Cup match is also voiced by Adidas. After the ads made in pitch, the sales of Adidas Soccer Shoes has exceed Nike football shoes. Even Nike has an aggresive approach to the football market, and hopes to replace Adidas as the leading seller of such goods, seems that has done, but the annouance made by Hainer revealed the self-confidence. Hainer said “No matter how you look at it: In terms of sales, market share and visibility – Adidas is and will remain the leading football brand.”
Indeed, it has done that. Market analysis made after World Cup shown that Adidas F50 exceed nike Mercurial Vapor according to sales. Similar with Nike, Adidas has produced basketball shoes, golf shoes, running shoes for players, but most of them just choose Nike. Only in football area, they trade Adidas as the winner of world. The production of Adidas F50 shown the strength of Adidas company.
The F50 is probably the most popular soccer footwear that has been ever made by the company. Though there may be many variations, the interchangeable soles, durability and lightweight features make it one of a kind. For a flat kicking surface they come with covered lace plackets and replaceable soccer shoes. The complete ‘feel’ of the ball is allowed with these football beauties, touted for their thin, but very hardy materials.
The latest Adidas F50 shoes have proved to be extremely popular because of the support they offer and their lightweight. Where the typical soccer shoe weighs about 10 ounces, the Adidas F50 Adizero tips in at 5.8. It’s a weird sensation to experience-picking them up feels like lifting a stack of mail.
Almost all Soccer Shoes have a stiff insole board that keeps them stable. The F50 Adizero doesn’t have that at all-instead it simply has a molded poly-amide outsole they call a “sprint frame.” All the stability comes from the fins running across the middle of the footprint. These, in turn, are molded in carefully calibrated, organic shapes-if there were any sharp angles, the sole could actually snap since it is, after all, just a thin slip of high-tech plastic. Variations in the shape and thickness of the frame-and the placement of the curving ribs-allows flexibility in some places, such as the forefoot, and rigidity in the heel.
The upper of the shoe, which just seems like plastic-y sheath, hides an intense process of materials engineering. It’s made of microfiber-that is, synthetic fibers that have be intertwined, which allowed the materials engineers to dial in a precise combination of flex and rigidity. That way, you don’t have to add more material to create interior supports, and you can even print additional support structures directly onto the shoe, which isn’t possible with your standard leather.
With the greatest invention of Adidas history, it is no wander that people take their money out of pocket. Among so many competetors in the same area, Adidas always confident to say they are the lead of the world brand.
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